Fact: Spanish will likely remain the language of preference among U.S. Latinos.
Fact: Univision is now the fifth largest network in the United States only behind ABC, NBC, CBS and Fox.
When asked about advertising effectiveness, 38% of Hispanics surveyed found English language ads less effective than Spanish ads in terms of recall and 70% less effective than Spanish ads in terms of persuasion.
When it comes to selling, 56% of Latino adults respond best to advertising when it is presented in Spanish.
However, simply translating your English written spots into Spanish will miss the emotional and culturally relevant elements necessary to sustain strong sales growth.
Weather you need fully produced television or radio spots, or our Almost Live platform, at Antic Latino, we identify the culturally distinctive Latino audience you want to reach and build marketing platforms targeted directly at your Spanish speaking customer.
Contact us today and discover how to effectively reach your Spanish speaking customers.